![]() ![]() This will help you compare and analyze the change in perceptions according to marketing for your products/services. To avoid such traps, we strongly recommend that data-collection be done on an “ongoing and regular” basis. We’ve seen many instances where after the research is conducted – if the results do not match up with the “gut-feel” of upper management, it has been dismissed off as anecdotal and a “one-time” phenomenon. Validating your research is almost as important as designing and conducting it. It is expensive to regularly conduct interviews and not conducting enough interviews might give you false positives. In-person interviews always are better, but the big drawback is the trap you might fall into if you don’t do them regularly.
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